Video Notes:

To recap a little - The bigger your past results, the easier to find paying clients, and the more money you can charge.

Later in this course, we will be covering advanced selling techniques but to use those techniques we will need results to back up our claims. 

When we talk to a client we want to be able to say “I know I can help you with what you need because here is who I already helped...”. Having real results to show potential clients will give us the authority needed to have the client trust us and then move ahead with the sale.  

So with this in mind, we will start working on building a portfolio of great past results. 

The key here is we need to focus on results that really matter. Businesses want to see that as a service we are worth paying for. So this means solving real problems, adding huge value, and bring our clients plenty of new sales and customers. 

Once we have this portfolio stage finished we can start increasing our prices, reaching out to potential clients, and landing real deals. But for now, we need to just focus on building the best portfolio possible.